Angry Birds

  • Initial concept
  • Attraction design
  • Visualisation
  • Park layout planning

We have created the concept for a family entertainment centre based on the Angry Birds IP and which includes hands-on science activities as well as rides. The science elements were grouped in to an area we called the Slingshot Academy. Activities included experiments with levers, ballistics, aerodynamics, construction and an earthquake-simulating shake table, as well as many fun games, puzzles and quizzes and other attractions.

Working alongside iP2 Entertainment, P.E.L. were responsible for the initial concept creation, design of individual attractions, visualisation and layout planning.