Hub Zero


  • Concept Development
  • Design development
  • Narratives and storyboards
  • Media, lighting and audio design
  • CAD drawings
  • 3D modelling

Live the game! Battle with the heroes and villains of many of the most famous computer games in real-time immersive entertainment. This 12,000m² indoor attraction combines breathtaking rides with spectacular theming, audio and lighting to bring some of the most iconic game brands in the world to life, including Final Fantasy, Resident Evil, Plants Vs Zombies and many more. The result is a thrilling ‘must see’ destination for teens and young adults in downtown Dubai.

P.E.L. provided concept development, design development, media, lighting and audio design, CAD plans and elevations and 3D models.

Hub Zero opened in 2016 and is currently running successfully in Dubai. There are plans for expanding the brand into other territories.