Legoland Discovery Centres and Hotels


  • Concept design
  • Detail design
  • Art direction

This iconic brand was developed by Paul Lanham who provided the concept, detail design and art direction for 3,000m² indoor centres in Berlin, Chicago and Manchester. The attractions include an interactive dark ride, a build and test activity, a 4D cinema and many more, providing entertaining experiences, activities and hands-on play for children under 12 and their families.

Alongside developing the Discovery Centres, Paul Lanham has developed the Lego-themed luxury hotel chain with added entertainment. Again providing concept design, detailed design and art direction, the first hotel opened in the UK in 2011 with 175 fully themed bedrooms, a restaurant, family entertainment and outdoor play areas, which was followed by hotels in California, Florida and Denmark.